This app provides a solution for Shopify Merchants using either Shopify's Legacy post-purchase pages or Shopify's Checkout Extensibility post-purchase pages.
What is it?
If you're in the business of selling goods that get used up, then it's likely that your customers will need to re-order those items before they run out.
Replenish is an automated end-to-end replenishment email campaign that allows customers to opt-in to receive a reminder when it is time to re-purchase those items.
How does it work?
After placing an order on your Shopify store, customers will be presented with the Replenish widget on the Order Status Page, where they can opt-in to receive replenishment email reminders and set the interval of the reminder (e.g. 1 week, 3 weeks, 2 months etc.)
Customers will then receive a timely replenishment email after the 1st interval containing a link to a pre-loaded cart of those items. These links will take the customer directly to the checkout on your store where they can continue to shop, adjust the items or quantities in the cart or proceed directly with the checkout.
An optional discount can be included in the campaign for re-purchases made using the replenishment link to incentivise re-purchasing from your store.
Conversions from customers that use the Replenish link will be tracked and displayed within the Replenish app to indicate the performance of the campaign.
Why replenishment emails?
One of the biggest challenges in online retail is getting first time shoppers to return to your store for their second purchase.
Many customers have variable consumption patterns which means that regular subscriptions don't always fit in with with their lifestyle.
Replenishment emails provide customers with a gentle, commitment free, nudge that puts your store front of mind when it's finally time to re-order those items.
By using our built-in discount feature, customers that can't commit to a subscription can still be rewarded for choosing your store for those all important second, third and fourth re-purchases.
The Replenish Customer Portal
Customers who opt-in can use the Replenish Customer Portal to review and adjust their reminders on a per product basis. Each product can have its own reminder interval, putting the anticipated consumption rate in the hands of the customer.
Customers can also deactivate replenishment reminders on a per-product basis. This is especially useful for items in the order that may have been purchased as one-off items that don't need to be replenished.
If the customer has opted-in to multiple stores that use Replenish reminder emails, then the Customer will be able to manage all of these reminders from within the portal.
Need any help?
If you have any questions about the Replenish app or need any help getting started, then please just provide us with a bit of information via our contact form and we'll get back to you as soon as we can.